MEMPHIS, TN. Metal powerhouse HAMMER DOWN HARD are living up to their name and firing off their second record in just over a year, MADNESS SERVES ME WELL. The digital release is September 21, 2019, available hereMADNESS SERVES ME WELL is a superb collection of songs that expand Lonnie Hammer’s burgeoning reputation as a prolific songwriter and lyricist and cementing HAMMER DOWN HARD as one of the most essential modern rock acts in recent years. Recorded at CrossTrax Studio in Memphis, TN, the album was produced and co-written with Justin Rimer (Saving Abel, 12 Stones, Full Devil Jacket).

MADNESS SERVES ME WELL comes quickly off the heels of the band's hugely successful debut album Total Annihilation. HAMMER DOWN HARD’s aggressive new alternative metal draws listeners into dark soundscapes full of emotional catharsis. Featuring heavy metal’s aggressive sound with understandable hard-core delivery and intelligent, descriptive lyrics, HAMMER DOWN HARD brings something new and all their own to Hard Rock and Heavy Metal music listeners. Heavy enough for all metal fans the saw-toothed vocals and engaging lyrics paint the picture while the music physically grabs you and takes listeners on a euphoric ride. MADNESS SERVES ME WELL will be available in the CD and Digital formats.

The band’s first album, Total Annihilation debuted at #3 as the Most Added record on the Metal Contraband Chart and remained in the Heavy Top 40 for eight weeks. HAMMER DOWN HARD was voted Rockwired Magazine's Artist of the Month for August 2018 by the fans only weeks after their debut and was selected as one of the Top 20 New Bands That Rocked 2018. AXS exclusively premiered the “Total Annihilation” music video on January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290

Commenting on the new songs, lead vocalist Lonnie Hammer says, “I tried to challenge myself this time when it came to writing songs. I wanted to be heavier but not over the top, to have the hard-core aggression of metal but still stay fundamentally melodic. Songs where someone can grasp it, sing along and carry it in their head. I always want to grow as an artist-musically but even more so lyrically. I prefer to write about relevant, meaningful, relatable topics. I find myself drawn to descriptive lyrics with a poetic flow that are tangible enough for listeners to visualize the story.”

HAMMER DOWN HARD has been on the road this summer performing with Hinder as well as headlining fairs and festivals. HAMMER DOWN HARD has also shared the stage with Ace Frehley, Skid Row, Autograph.

 

HAMMER DOWN HARD is:

Lonnie Hammer-Vocals

Randall X Rawlings-Lead/Rhythm Guitar

Mike Dover-Drums  

David Soard-Lead/Rhythm Guitar

Daniel Dwight-Bass

 

MADNESS SERVES ME WELL Track Listing: 

Dark Side Of Heaven

Worlds Gone Black

Alpha Dog

Bleeding Out

Cephalopod

 

 

 

 

 

 

 

HAMMER DOWN HARD BAND PHOTO

L-R     Mike Dover, David Soard, Lonnie Hammer, Randall X Rawlings, Daniel Dwight

Booking and Press contact:

Manager Kim Allegrezza

301-728-9809

Kim.Allegrezza@gmail.com

HammerDownHardBand@gmail.com

TheAllegrezzaAgency.com

 

Follow HAMMER DOWN HARD:      

HammerDownHard.com

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Dark Side Of Heaven

 

The time has come

Envisions clearer

Heed the stories, unfold

Pushing forward to life’s encore

Today or tomorrow

You can’t fight it

In-spite of it

Besiege yourself, all holy

Counting down the final breath now

Oh God help us all

Biding time for pains erase

Closing lights illuminate

Dark Side of Heaven

Just fades away

No point of feeling anguish

No point of second-guessing

Dark Side of Heaven

Just fades away

Illusion mimics

the other side

Reflecting hollow mirrors

Show an ageless face worn shadow

Image just like me

The Mighty hands

reaching out

Send the strength

To call you out by your name

For all good souls remember

Remember everything

Biding time for pains erase

Closing lights illuminate

Dark Side of Heaven

Just fades away

No point of feeling anguish

No point of second-guessing

Dark Side of Heaven

Just fades away

There's no point of moving forward

There's no point I’m moving on

There's no point of moving forward

There's no point I’m moving on

Biding time for pains erase

Closing lights illuminate

Dark Side of Heaven

Just fades away

No point of feeling anguish

No point of second-guessing

Dark Side of Heaven

Just fades away

Worlds Gone Black

 

Life’s not easy

So show me what you got

What you got...

Black Black Black

Something meant

of what is said now

Everything matters Amen

So what do we all become now

When others fail

we stand

Watch them all melt into shades

Of incandescent gray

The devils make the fools stand out

So shove it in their face

The Worlds Gone Black

The Worlds Gone Black

Backstabbers who hijack

Fighting to take it away

Playing the victim through hopelessness

Preach the hunters who prey

So show me what you got

Black Black Black

The Worlds Gone Black

The punishment

Cry’s total repent

Never making sense

Sovereignty on the soapbox

The lies are spread out all again

We sit here all together

Watch them dying one by one

Burn themselves alive

Nothing but hopeless promises

The Worlds Gone Black

The Worlds Gone Black

Backstabbers who hijack

Fighting to take it away

Playing the victim through hopelessness

Preach the hunters who prey

So show me what you got

Black Black Black

The Worlds Gone Black

The Worlds Gone Black

Backstabbers who hijack

Fighting to take it away

Playing the victim through hopelessness

Preach the hunters who prey

Alpha Dog

 

A lone slinger,

Passive sinner

No one can judge me

but myself

When Morning comes

Wash it away

I’m worn down to the bone today

Pushing forward a modern slave

So out I ride again

Hit the streets, burning pavement

So watch out my friend

I am the Alpha Dog you see

Can’t stop the Alpha Dog in me

No doubt

They’re out to get me

The lazy cowards

They seek and copy

Buried money

Hide it from me

The blind mice

They still can’t see

 I am the Alpha Dog you see

Can’t stop the Alpha Dog in me

Take all the shadows

And cover with light

Up from the ashes

This dog is all fight

Take all the shadows

And cover with light

Up from the ashes

This dog, this dog is all fight

I am the Alpha Dog you see

Can’t stop the Alpha Dog in me

Bleeding Out

 

I’m still a favorite pastime

You’re never moving forward

Lurking in the shadows

You must think I’m blind

To something unforeseen

It cost you everything

And you still want more

I hope you’re happy today

I’ll never look back

Because Surrender...

Never ever wins

Your worthless time

And senseless lies

A Heartless soul

BLEEDING OUT in vain

Just living my life

Not playing your games

Your Psychotic strife

BLEEDING OUT in shame

Infestation of Damnation

I’ll show you just where I stand

I never battle the buried heads

Now hiding themselves under the dirty sand

I turn away, there's nothing to gain

Sad price to pay for everything

The silence is golden

When you’re not insane

Now it’s time to move along

Your worthless time

And Senseless lies

Heartless soul

BLEEDING OUT in vain

Just living my life

Not playing your games

Psychotic strife

BLEEDING OUR in shame

Worthless time

Senseless lies

Heartless soul

BLEEDING OUT in vain

Just living my life

Not playing your games

Psychotic strife

BLEEDING OUT in shame

Your worthless time

Senseless lies

Heartless soul

BLEEDING OUT in vain

Just living my life

Not playing your games

Your psychotic strife

BLEEDING OUT in shame

 

Worthless time

Senseless lies

Heartless soul

BLEEDING in vain

Just living my life

Not playing your games

Psychotic strife

BLEEDING OUT again

Psychotic strife

BLEEDING OUT again

You're BLEEDING OUT again

Cephalopod

 

Pull you under

Under the ocean tides

Pull you under

Only strong survive

Shining down on rocky shores

Enlightens the vivid horizon

Story of the Folklore Gods

Calling out on you

Long armed ocean monster

Quiet and so mundane

Slowly pull them under

Never revealed again

Pull you under

Under the ocean tides

Pull you under

Only strong survive

Rise up straight from the bottom

Giving it all sustain

Rise up you drown them under

The willing must always evade

Rise up straight from the bottom

Turbulence sealing the fate

Rise up the murky ocean chop

Riding the Cephalopod

Amulets caress the breast

Choking away the fears

Scandinavian Sea Lords power

Gods of thunder sound near

The Northern Lights inspiring glare

Reflecting Norwegian waters

Follow the heart with shining flare

Feelings from down under

Pull you under

Under the ocean tides

Pull you under

Only strong survive

Rise up straight from the bottom

Giving it all sustain

Rise up you drown them under

The willing must always evade

Rise up straight from the bottom

Turbulence sealing the fate

Rise up the murky ocean chop

Riding the Cephalopod

Pull you under

Under the ocean tides

Pull you under

Only strong survive

Rise up straight from the bottom

Giving it all sustain

Rise up you drown them under

The willing must always evade

Rise up straight from the bottom

Turbulence sealing the fate

Rise up the murky ocean chop

Riding the Cephalopod

With numerous bands and 18 albums under his belt, LONNIE HAMMER’s drive, talent and determination has elevated him to major-league status within the music industry. During his illustrious career multi-talented drummer/singer/songwriter, Hammer has been a member and recording artist with the legendary rock band BLACK OAK ARKANSAS, EVERY MOTHER’S NIGHTMARE, JONAH 33, and CHOSEN and played for JACK RUSSELL’S GREAT WHITE. Never one to rest on his laurels and always with a few surprised up his sleeve, Hammer will have four (4) records released within the year. Underdog Heroes with BLACK OAK ARKANSAS, the vinyl release of GRIND by EMN, and two (2) with his new band HAMMER DOWN HARD, Total Annihilation and Madness Serves Me Well. LONNIE HAMMER recently launched his solo project HAMMER DOWN HARD, a powerhouse of modern adrenaline-fueled high energy hard rock/metal. 

 

HAMMER DOWN HARD

Hard Rock/Heavy Metal

 

HAMMER DOWN HARD was formed by renowned hard rock drummer singer/songwriter Lonnie Hammer (Jack Russell’s Great White, Every Mother’s Nightmare, Black Oak Arkansas) in the Fall of 2017. The brainchild of Hammer, with assistance from manager and business partner Kim Allegrezza (The Allegrezza Agency), HAMMER DOWN HARD features some of the finest musicians in the hard rock and heavy metal music scene. The debut album, Total Annihilation, presents all-star guest performances by members of Shinedown, Candlebox, Saliva, Great White, Black Oak Arkansas, Twelve Stones, Winger and Surrender The Fall.

 

Total Annihilation debuted at #3 on Metal Contraband's Most Added record  and remained in the Heavy Top 40 for eight weeks. Rockwired Magazine fans voted HAMMER DOWN HARD Artist of the Month for August 2018 and Rockwired Magazine named HDH as one of the Top 20 Bands That Made 2018 Rock. AXS exclusively premiered the “Total Annihilation” music video January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290

Lonnie Hammer branched out into new territory both musically and lyrically with HAMMER DOWN HARD, pushing deep into new creative realms. With honest songs, top notch lyrics, powerful vocals and shear rock fury you can feel the energy as well as the incredible enthusiasm this formidable band brings to the music world. Not only do they rock a crowd, they rule, conquer and certainly get everyone to stand up and take notice. The band’s very first gig was July 11, 2018 at RockFest 2018 in Cadott, WI., that night's main stage lineup was Hammer Down Hard, Autograph, Skid Row and Ace Frehley. Not bad for a first gig!

Lonnie Hammer is represented by the Artist Management & PR firm The Allegrezza Agency.  Hammer is endorsed by Mapex Drums, Xcel Drumsticks, Impression Cymbals and Xzavier Clothing.

For more information about HAMMER DOWN HARD or to book the band contact:

Manager Kim Allegrezza

 

 

Studio musicians-

LONNIE HAMMER (Black Oak Arkansas, Every Mother's Nightmare, Jack Russell's Great White): Lead vocals and drums

JUSTIN RIMER (12 Stones): Guitar and bass guitar

ZACH MYERS (Shinedown): Guitar "Who I Am"

DONNIE WAYNE SMITH (Winger): Guitar "Total Annihilation" "Wakefield" "Fox On The Run" "Bloodshot Eyes" "Christine"

WAYNE SWINNY (Saliva): Guitar "Bloodshot Eyes" "Conquer and Divide"

TONY CARDENAS MONTANA (Jack Russell'sGreat White): Guitar "Fox On The Run"

BRIAN QUINN (Candlebox): Guitar "Killing Time"

LOU KAVOURAS (Riot and 2018 Hall of Heavy Metal History Inductee): Guitar "Conquer And Divide"

DEVON HIGHTOWER (Surrender The Fall): Bass "Wakefield" "Bloodshot Eyes"

 

Live band includes-

LONNIE HAMMER (Black Oak Arkansas, Every Mother's Nightmare, Jack Russell's Great White) Lead Vocals

RANDALL X RAWLINGS (Sebastian Bach Band) Guitar

 

DANIEL DWIGHT Bass

MIKE DOVER (Sebastian Bach Band) Drums

DAVID SOARD  Lead/ Rhythm Guitar

HAMMER DOWN HARD PRESS

 

“Total Annihilation” music video premiere on AXS

https://www.axs.com/interview-lonnie-hammer-premieres-total-annihilation-music-video-by-ha-136290

 

“Do yourself a favor and add this album to your play list and if you are a Rock Radio Station HAMMER DOWN HARD’S version of “Fox On The Run” should be in your rotation. It is one of my favorite covers and is right up there with the best of them.” John ‘Squirrel’ Worley 100.5 WJRL, The Rock of Dothan

 

“unique, thunderous, but melodically-driven sound” Brave Words

http://bravewords.com/news/black-oak-arkansas-drummer-lonnie-hammer-s-hammer-down-hard-to-release-debut-album-guests-include-members-of-great-white-shinedown-and-more

 

“From the opening track ‘Total Annihilation’ to the last ‘Killing Time’ this album hits hard and doesn't stop until the power goes out. From the Thundering Drums and Bass tick tocking and rocking it never missing a beat to the crunch of the rhythm and the masterful solos of the guitars which were done by some of the best in the Metal business this album has the Cave studio rocking hard and heavy” World Metal Feed

 

“Hammer Down Hard hits the mark with new all-star project” Vents Magazine

http://ventsmagazine.com/2018/06/29/black-oak-arkansas-drummer-lonnie-hammer-hits-the-mark-with-new-all-star-project-hammer-down-hard/

 

“All these amazing players just on the record alone. Zach Myers from Shinedown, Wayne Swinny from Saliva, Tony Montana…” Just A Rock N’ Roll Junkie

“Loved the way it was written” Just A Rock N’ Roll Junkie

http://www.justarocknrolljunkie.com/hammer-down-hards-lonnie-hammer/

 

Rockwired Magazine Top 20 Bands That Made 2018 Rock

http://rockwired.com/2018EditorsChoice.html

Rockwired Magazine Artist of the Month Aug 2018

http://www.rockwired.com/artistofthemonth88.html

Rockwired Magazine interview

http://rockwired.com/HammerDownHard2018.html

94.7 The Shark-NY on-air interview

http://www.943theshark.com/2018/10/05/orlando-speaks-with-lonnie-hammer/?fbclid=IwAR36kzTUL-4rgbsZFor0pvrcAyFeUYsY8vvQROSmd3Ua1OQXn0qSeuPaN-g

 

I Am Music Magazine

http://www.immusicmag.com/tag/hammer-down-hard/

 

On Air with Metal Militia

http://www.blogtalkradio.com/cujoscryptradionetwork/2018/08/11/friday-night-metal-militia-with-special-guest-lonnie-hammer

 

Share Market News

http://www.sharemarketsnews.com/story/138459/black-oak-arkansas-drummer-lonnie-hammer-hits-the-mark-with-new-allstar-project-hammer-down-hard.html

 

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