EPK, Hammer Down Hard, Hard Rock/Heavy Metal Music

With numerous bands and 18 albums under his belt, LONNIE HAMMER’s drive, determination, and undeniable talent have earned him a notable cachet within the music industry. During his illustrious career the popular drummer/singer/songwriter has been a member and recording artist with the legendary rock band BLACK OAK ARKANSAS, in addition to EVERY MOTHER’S NIGHTMARE, and playing for JACK RUSSELL’S GREAT WHITE. Never one to rest on his laurels and always with a few surprises up his sleeve, in 2017 HAMMER followed his desire and created HAMMER DOWN HARD with assistance from his manager and business partner KIM ALLEGREZZA (THE ALLEGREZZA AGENCY).

Recording at CROSSTRAX STUDIO in Memphis, TN, LONNIE HAMMER along with Producer and co-writer JUSTIN RIMER (SAVING ABEL, 12 STONES, FULL DEVIL JACKET) pushed deep into creative realms and branched out into new territory both musically and lyrically. Seizing on tangible emotions and the gnawing hypocrisy of everyday life HAMMER DOWN HARD brings forth honest songs, powerful vocals and fury you can feel. With a formidable explosion of energy and enthusiasm HAMMER surprised the hard rock/metal music world when he stepped out from behind the drum kit to front of the stage as lead vocalist for the band. HAMMER plays drums on all his recordings.

HAMMER DOWN HARD’s indelible debut album, Total Annihilation, presented all-star guest guitar performances by members of SHINEDOWN, CANDLEBOX, SALIVA, GREAT WHITE, RIOT, 12 STONES, WINGER and SURRENDER THE FALL. Total Annihilation debuted at #3 as the Most Added record on the Metal Contraband Chart and remained in the Heavy Top 40 for eight weeks. HAMMER DOWN HARD was voted Rockwired Magazine’s Artist of the Month for August 2018 by the fans only weeks after their debut and was selected as one of the Top 20 New Bands That Rocked 2018. AXS exclusively premiered the “Total Annihilation” music video January 3, 2019. The NBA team MEMPHIS GRIZZLIES jumped on the hometown HAMMER DOWN HARD bandwagon and play “Total Annihilation” and “Who I Am” in full rotation during live games at the FedEx Forum to fire up their players and fans.

From this primordial insanity emerged Madness Serves Me Well, which was fired off in just over a year after Total Annihilation. HAMMER’s approach is if it ain’t broke don’t fix it and once again teamed up with Producer and co-writer JUSTIN RIMER. The “Cephalopod” music video was released on October 28, 2020. LONNIE HAMMER, the innovative mastermind behind HAMMER DOWN HARD, once again proved his prowess as a lyricist and songwriter with this release. The video’s epic imagery perfectly complements the grandeur of the song. HAMMER DOWN HARD teamed up with Director BRASCO, CEO and owner of Durty South Entertainment. His magnificent creative direction mystically draws viewers into the realm of LONNIE HAMMER’s madness. “CEPHALOPOD” is the fifth track off HAMMER DOWN HARD’S second record, Madness Serves Me Well, and follow-up to the album’s first single “Dark Side of Heaven.” BRASCO will be directing the music video for the band’s next release “Worlds Gone Black.”

The current live band lineup is Vocals-LONNIE HAMMER, Lead Guitar-RANDALL X RAWLINGS (SEBASTIAN BACH), Bass-DANIEL DWIGHT (SAVING ABEL), Drums-MIKE DOVER (ROCK CITY ANGELS/SEBASTIAN BACH), Rhythm Guitar-DAVID SOARD (CULT OF THE FLAG). HAMMER DOWN HARD’s first tour included opening for SKID ROW, AUTOGRAPH, and ACE FREHELY. The band’s 2019 tour comprised playing dates with HINDER and ROYAL BLISS, along with headlining playing clubs, fairs and festivals. 2020 dates with SLIPKNOT and ANTHRAX were canceled or postponed till 2021 due to Covid-19 restrictions. In 2021 look for HAMMER DOWN HARD on tour, headlining festivals and playing dates with BAD WOLVES, SNOOP DOGG and LIMP BIZKIT. HAMMER DOWN HARD is currently scheduled to headlining the International Hot Wings and Music Festival in Memphis, TN, the rescheduled date is TBD.

“I really love new music, heavy and not so heavy. I will always love being a drummer but I have found a new passion for being a lead vocalist and front man!” Lonnie Hammer

HAMMER DOWN HARD PRESS

“Following in the wake of such bands as Disturbed and Avenged Sevenfold, Hammer Down Hard masterfully hugs the line between hard rock and metal while conjuring up a sound all their own. Madness Serves Me Well is a superb collection of songs that expand Lonnie Hammer’s burgeoning reputation as a prolific songwriter and lyricist and cementing Hammer Down Hard as one of the most essential modern rock acts in recent years.” BraveWords

https://bravewords.com/news/hammer-down-hard-release-cephalopod-music-video

94.7 The Shark-NY on-air interview

http://www.943theshark.com/2018/10/05/orlando-speaks-with-lonnie-hammer/?fbclid=IwAR36kzTUL-4rgbsZFor0pvrcAyFeUYsY8vvQROSmd3Ua1OQXn0qSeuPaN-g

“Smokin’ video (Cephalopod) and killer vocals from my brother Lonnie.“ Jeff Adams, Jefferson Starship

“All these amazing players just on the record alone. Zach Myers from Shinedown, Wayne Swinny from Saliva, Tony Montana…” Just A Rock N’ Roll Junkie

“Do yourself a favor and add this album to your play list and if you are a Rock Radio Station HAMMER DOWN HARD’S version of “Fox On The Run” should be in your rotation. It is one of my favorite covers and is right up there with the best of them.” John ‘Squirrel’ Worley 100.5 WJRL, The Rock of Dothan

“From the opening track ‘Total Annihilation’ to the last ‘Killing Time’ this album hits hard and doesn't stop until the power goes out. From the Thundering Drums and Bass tick tocking and rocking it never missing a beat to the crunch of the rhythm and the masterful solos of the guitars which were done by some of the best in the Metal business this album has the Cave studio rocking hard and heavy” World Metal Feed

“Few musicians have been able to step forward from the back of the stage and take the spotlight as front man. Lonnie Hammer has done that with HAMMER DOWN HARD. A force and aggression that is unique and something that metal as been missing.” Jay Oakley, The Metal Summit

“HAMMER DOWN HARD brings the Rock! They rock your balls off! One of the best bands I have heard in years! SHOW ME WHAT YOU GOT!” Mojo Moomey, KSOI FM 91.9

“HAMMER DOWN HARD reminds me of why I started listening to rock music in the first place, because if has heavy guitar riffs without trying to fit in with whatever is trending or being played on the radio. That is why this band will always be around. They are true to themselves, their music and their fans.” Angel Alamo, The Metal Summit

“unique, thunderous, but melodically-driven sound” BraveWords

http://bravewords.com/news/black-oak-arkansas-drummer-lonnie-hammer-s-hammer-down-hard-to-release-debut-album-guests-include-members-of-great-white-shinedown-and-more

“Hammer Down Hard hits the mark with new all-star project” Vents Magazine

http://ventsmagazine.com/2018/06/29/black-oak-arkansas-drummer-lonnie-hammer-hits-the-mark-with-new-all-star-project-hammer-down-hard/

All inquiries contact Manager Kim Allegrezza, Kim.Allegrezza@gmail.com

HAMMER DOWN HARD

Hard Rock/Heavy Metal

HAMMER DOWN HARD was formed by renowned hard rock drummer singer/songwriter Lonnie Hammer (Jack Russell’s Great White, Every Mother’s Nightmare, Black Oak Arkansas) in the Fall of 2017. The brainchild of Hammer, with assistance from manager Kim Allegrezza (The Allegrezza Agency), HAMMER DOWN HARD features some of the finest musicians in the hard rock and heavy metal music scene. The debut album, Total Annihilation, presents all-star guest performances by members of Shinedown, Candlebox, Saliva, Great White, Black Oak Arkansas, Twelve Stones, Winger and Surrender The Fall.

Total Annihilation debuted at #3 on Metal Contraband's Most Added record and remained in the Heavy Top 40 for eight weeks. Rockwired Magazine fans voted HAMMER DOWN HARD Artist of the Month for August 2018 and Rockwired Magazine named HDH as one of the Top 20 Bands That Made 2018 Rock. AXS exclusively premiered the “Total Annihilation” music video January 3, 2019. “Total Annihilation” AXS Video Premiere link: http://www.axs.com/136290

Lonnie Hammer branched out into new territory both musically and lyrically with HAMMER DOWN HARD, pushing deep into new creative realms. With honest songs, top notch lyrics, powerful vocals and shear rock fury you can feel the energy as well as the incredible enthusiasm this formidable band brings to the music world. Not only do they rock a crowd, they rule, conquer and certainly get everyone to stand up and take notice. The band’s very first gig was July 11, 2018 at RockFest 2018 in Cadott, WI., that night's main stage lineup was Hammer Down Hard, Autograph, Skid Row and Ace Frehley. Not bad for a first gig!

Lonnie Hammer is represented by the Artist Management & PR firm The Allegrezza Agency. Hammer is endorsed by Mapex Drums, Xcel Drumsticks, Impression Cymbals and Xzavier Clothing.